Research Methodology & Ethics

How we gather data, why we do it this way, and how we protect your information.

Methodology

We use a problem-first approach. We start by identifying pain points before suggesting any solutions.

  • Behavior over opinion: We ask what you do, not just what you think.
  • Ranges not exact numbers: We respect privacy and focusing on trends.
  • Optional follow-ups: Deep dives are only for those who opt-in.

Data Ethics

Trust is the foundation of this project. We adhere to strict ethical guidelines:

  • Anonymized: All personal identifiers are removed from datasets.
  • Aggregated: We report on groups and patterns, never individuals.
  • No Selling Data: Your data is never sold or shared with third-party advertisers.

What We're Measuring

Effort vs. Payoff

Where is the energy expenditure not matching the return?

Stability vs. Volatility

Which income streams can be relied upon?

Depth vs. Scale

Does a smaller, deeper audience provide more security?

Ownership vs. Access

How do beliefs about ownership translate to action?

How You Can Help

The best way to help is to participate honestly in the research.